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Why art?

“The arts as a cornerstone of human life represent a source and a means that can inspire and advance the management discipline and practice.”

Multi-layered functions of art



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What we cultivate

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"The term artist is meant for individuals who have developed the ideas, the sensibilities, the skills, and the imagination to create work that is well proportioned, skillfully executed, and imaginative, regardless of the domain in which an individual works." - Elliot Eisner

What it means for individuals


Everyone can be an artist.

Everyone ought to be an artist, to know and be true to themselves; to heal themselves, others, their organization and the world.

Art is the most effective transformational agent, as it interacts with both the conscious and the subconscious mind, energizes the body and stirs the soul.

Inner strength powers creative flourishing - in work and in life.

What it means for business

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“The highest accolade for a business leader is to say he or she is an artist that can solve problems beautifully that the world can’t yet imagine.” - Elliot Eisner

What it means for STEM

Science and technology trends transforming sociality and experience in the 21st century:

  • Robotics

  • Virtual reality

  • Augmented reality

  • Artificial Intelligence

  • Machine learning 

  • Synthetic biology

  • Networked Economy

  • Internet of things

  • 3D printing

  • Big data

  • Social

  • Mobility

  • Location

  • Cloud

  • Gig economy

  • Sharing economy

  • Crowd sourcing

  • Gamification

  • Automated driving

  • Alternative fuel

  • Sustainable energy

  • Energy storing devices

  • Space exploration

  • Genomics

  • Nanotechnology

  • Neuroscience

  • Remote learning (MOOCs)

  • ... etc.


  • conceptualizes

  • visualizes

  • criticizes

  • synthesizes

  • catalyzes

  • alchemizes


as an active agent of change to help shape the world…

and to ensure that technology enriches rather than overruns our lives.

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